Photographer Questions Modern Day Sexism By Reversing Gender Roles in Vintage Ads

"In a parallel universe" is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play by visual artist Eli Rezkallah "Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling "their womanly duties". Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison." — Eli Rezkalla. Via: Plastik Magazine

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  • 01
    Poster - show her it's a man's world show him it's a woman's world Van Heusen Van Heusen man's world ties woman's world For men only!...brand new man-talking, power-packed patterns that tell her it's a man's world... and make her so happy it is. And man... how that Van Heuen sewmanship makes the fine fabrics hold their shape. ties Er w aneweed pees and make hn e hap And s.. d him t'sa how that Van m h'se Chr te tht is ay dee 12.00 for Cra a d
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  • 02
    Advertising - If your husband ever finds out you're nol store-lesting" for fresher coffe.. If your wife ever finds out you're not store-testing for fresber coffe... .. dirs ill taing clern grthing ft, stal ff f sbe discoeers you're still taking cbances on getting flat, stale coffee .oe be unto you For today tbere's a sare e ante ww a For tday thee's re and certain way e trt fer fnhs to test for fresbness before you bwy Chase Sanborn COFFEE Chase Sanborn COFFEE Here's how eoy s to be ee of freshe
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  • 03
    Face - You mean a woman can open it? TOMAT KETCHO You mean a man can open it?
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  • 04
    Advertising - Men don't leave the Kitchen! Women don't leave the Kitchen! We all know a man's place is in the home, cooking a woman a delicious meal. But if you are still enjoying the single life and don't have a little mister waiting on you, then come on down to Hardee's for something sloppy and hastily prepared We all know a woman's place is in the home, cooking a man a delicious meal. But if you are still enjoying the bachelor's life and don't have a little miss waiting on you, then come down
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  • 05
    Retro style - Don't worry Don't worry darling, you darling, you didn't burn the beer!" didn't burn the beer!" 9ehlitg StAlits
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  • 06
    Leg - WE'RE PUSHING LEOTARDS Cold and getting colder: now's the time to push stretch tights. Here's how Chemstrand helps you do it. With a full-page color supplement (theme: Tights for every use and age) th a special Promotion Kit containing two counter cards that are corkers, and a host of selling tips. (Look for the kit around December 1.) Tie in your windows, ads, interior displays. There's big business in leotards. Get your hands on some. mstrand Publicity just released to newspapers in 100
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  • 07
    Water - Sis vnei 750 dishes a month Dod ses 570 dishes Jonior uses 720 dishes Mom es 770 dishes a mon fond one quess who does them u Get out of the kitchen sooner! Get out of the kitchen sooner! Sis uses 750 dshes amnth Mam ues 570 dahes LUX Juniar wses 720 dahes LIQUID DETERGE Dad uses 770 dishes a manth (and one guess who does them all
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  • 08
    Clothing - It's nice to have a girl around the house. cargeting hurt o pr f tee he Mr. L eew aat wsh wr nd of % comparatly a ter ledy our here ddsN Tho he hot io foom It's nice to have a boy around the house. e saags Leggs Dacron Leggs et yourseanewpr
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  • 09
    Clothing - A display of affection is great...but enough is enough. He couldn't keep his hands off her A dsplay of affection is great...but enough is enough. She could't koep her hards off him Nways the e hgs the pots on the cheek. Sy pinches. It could drive a man to the license bre It all began when Always the little hugs, the pats on the cheek, sly pinches. It could drive a woman to the license bureau. It all began when she wore her first pair of Slacks, tailored by Thomson But she kept her he
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  • 10
    Christmas eve - Christmas morning he'll be happier with a Hoover OOVER (ond torever oneC Nshe bet Gire her Morr ond ye r Cluistwas mning leL be hoppinr with atHoover Cand fere f HOOVER HOOVER Prin ss wwovER cowraN bbeb y t ler te.d Ci Sper de THE HOOVE COMPANY HOOVER O O>
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